Yohaan Kukreja

Imperial college London , United Kingdom

Title: Developing Market-Responsive Products from Rice Paddy Straw: Valorising agro-waste in response to India’s economic trends (A proposal)

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Biography

Yohaan is a multidisciplinary designer, strategist and innovator whose work aims at expediting the transition from a Linear Economy to a circular one. His solutions lie at the intersection of Nature, Technology, Design & Enterprise distinctively positioned to tackle the volatile, uncertain, complex & ambiguous challenges society & the planet face. His experiences lie across a myriad of subjects eg. new material development, waste valorization, product, system & service design, Research and publishing & public speaking.

For his Masters thesis at MA/MSc Innovation Design Engineering at Imperial College London & the Royal College of Art, he developed project RAW Materials, that transforms rice paddy straw into bio-derived shoe soles for footwear. This initiative tackles the issue of straw burning in India and promotes a circular economy. His work helps brands achieve their green goals without compromising quality, setting a new wave for sustainability in their respective industries.

Abstract