Neus Figueras

ICM-CSIC, Spain

Title: Beyond Data: The Power of Storytelling to Drive Ocean and Climate Action

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Biography

Neus Figueras is a marine scientist with a Bachelor (Hons) degree in Marine Science and a Master’s degree in Marine Biodiversity and Conservation, backed by extensive practical experience. She has worked with the LIFE CUBOMED project to tackle jellyfish proliferation in the Mediterranean and contributed to oceanographic data management and outreach at the ICM-CSIC. Neus has also participated in the VA-DE-RETRO project aboard the Research Vessel Hesperides, studying marine currents. Her work further includes underwater meadow restoration with the University of Salento, marine ecology research in Scotland, and leading a coral restoration initiative in Myanmar.

Abstract

Scientific data and figures provide crucial insights into environmental issues, but facts alone often fail to inspire action. Storytelling, however, has the power to transform information into emotional experiences, fostering empathy and driving behavioural change. This presentation explores how narrative-driven communication can be a powerful tool in engaging people in ocean conservation and climate action, making them more willing to respond to calls for change. Marine scientist and author Neus Figueras combines her expertise in marine ecosystems with storytelling to present Lorac—a science fantasy novel that blends adventure with a strong environmental message. The novel serves as an example of how fiction can forge an emotional connection to climate change and ocean threats. By balancing scientific credibility with compelling storytelling, Lorac bridges the gap between knowledge and emotional investment, engaging readers across generations. Its inclusive approach reinforces this impact, showing how environmental and social issues are deeply interconnected. Through strong female characters, indigenous perspectives, and grassroots movements representation, the story reflects the diverse voices and communities at the forefront of climate action. Lorac has inspired readers to take real-world action to protect the ocean and advocate for climate justice—actions they may not have considered before engaging with the story, demonstrating the potential of storytelling to shift attitudes and behaviours. This session will offer key insights into using storytelling as a conservation strategy, highlighting that how we communicate is just as crucial as what we communicate in the fight against climate change and marine degradation.